How
is E-Commerce Helpful to the
Consumer?
In B2C
transactions. Customers/Consumers are given more influence over what
and how products are made and how services are delivered, there by
broadening consumer choices. E-commerce allows for a faster and more
open process, with customers having greater
control.
E-Commerce makes information on products and the market as
a whole readily available and accessible and increases price
transparency, which enable customers to make more appropriate
purchasing decisions.
E-
commerce transforms old economy relationships to new economy
relationships characterized by end-to-end relationships management
solutions.
Electronic Payment System
An
electronic payment system (EPS) is a system of financial exchange
between buyers and sellers in the online environmental that is
facilitated by a digital financial instrument (such as encrypted credit
card numbers, electronic checks, or digital cash) backed by a bank, an
intermediary, or by leyel tender.
EPS plays an important
role in e-commerce because is closes the e-commerce loop. In developing
countries, the undeveloped electronic payments system is a serious
impediment to the growth of e-commerce. In these countries,
entrepreneurs are not able to accept credit card payments over the
internet due to legal and business concerns. The primary issue is
transaction security.
The
absence or inadequacy of legal infrastructures governing the operations
of e-payments is also a concern. Hence banks with e-banking operations
employ service agreements between themselves and their
clients.
The
relatively undeveloped credit card industry in many developing
countries is also a barrier to e-commerce. Only a small segment of the
population can buy goods and services over the internet due to the
small credit card market base. There is also the problem of the
requirement of "explicit consent" (i.e. a signature) by a card owner
before a transaction is considered valid-a requirement that does not
exist in the U.S and in other developed
countries.
Security In E-commerce
While
many security issues in e-commerce are the same as general security
issues, some of them specific for the kind of software used by
e-commerce businesses, data bases, in particular database which are
accessed remotely, online forms, and shopping cards. Below we consider
these specific vulnerabilities as well as more general
ones.
SSL: SSL allows to transfer data in an encrypted form.
All information that a customer might want to keep private should be
transmitted via SSL. Such information should definitely include credit
card number and related information and may, depending on the type of
business, include customer's name, address, and the list of products
that the customer is buying. It should also include the customer's
password and order ID.
SSL
connection (i.e. connection via https, instead of http) should be the
default for transmitting customer's information. However, it is often
not the default protocol on many e-commercial web sites. The reason why
many businesses don't use SSL as default is because SSL
connection is slower than a regular http connection (due to
encryption and decryption) e Bay has been criticized
recently for transmitting passwords in the clear
rather than encrypted.
While
many technologies can fit within the definition of "electronic
commerce", the most important are:
-
Electronic data interchange (EDI)
- Bar Codes
- Electronic mail
- Internet
- World wide web
-
Product data exchange